Posters in gym locker rooms advertises promotion and pushes product trial to healthy minded consumers.
Instore cards advertise promotion at purchase.
National promotion microsite helps consumers develop a healthy eating routine starting January.
National promotion microsite delivers consumers a daily recipe using Grilled & Ready products, a healthy living tip from partners like Hungry Girl and Self Magazine and a prize to keep them motivated.
Digital ads drive consumers to the promotional microsite.
Facebook, email blasts and digital ads drive consumers to promotional microsite.
Active.com free program offer with purchase of Grilled & Ready products drives product trial while pandora station takeover drives fitness minded consumers to the promotional site.
Concept and design created while at Source Marketing
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