Print ads in culinary and fitness magazines, In-store placements and Banner Ads encourage participation.
First phase of the promotion selects 3 women to participate as faces of the program. During the second phase consumers in the Facebook community meet the women.
In the third phase of the program Facebook fans participate in 30 days of recipes, tips and prizes for a healthier lifestyle.
Recipes and tips are customized to 3 common diet challenges: willpower, time crunched and food lover.
Parners Hungry Girl and Fitness Magazine provide content and added value to program.
Concept and design created while at Source Marketing
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