Attain App Challenges Feature Design
Guided activity challenges Attain users can choose to participate in. The goal of challenges is to make it easier for users to attain their activity goals, by providing additional, and increasingly personalized, opportunities in-app to engage in healthy behaviors.
Final designs verified with user testing, allow a user to join a challenge and see progress throughout. Users track their progress toward the next set of points and see how they are doing compared to others while daily coaching tips encourage completion of goals. Users complete challenges and receive points that can be used toward gift cards. Moments of transition and animation add surprise and delight to the experience. Feature launched in app for both iOS and Android users.