Attain App Activity Goals
As one of the main health engagements of the Attain app, users are encouraged to get moving. Users are given a daily and weekly Activity goal in the form of calories.
Jobs to be done research (JTBD) framework evaluated the top areas for improvement area in the app experience. We then applied outcomes driven innovation to understand the users' greatest pain points and applied these learnings to prototype new design solutions.
Users are given daily active calorie goals based on sex and weight and weekly goals that then increase or decrease over time based on previous activity.
• Daily goals: Calorie goal user is encouraged to complete each day for 10 points per day
• Weekly goal: Times per week a user needs to complete daily goal in order to get maximum points for the week
Top job outcomes for improvement were identified to be:
• 2.03 Increase my understanding of why this goal was determined for me (e.g., formula, my height, weight, age, gender, past activity
• 2.06 increase my understanding of why my goal changed
Why these outcomes? Helping users understand the goals (how they are determined, why they change) will help build trust and awareness in now users impact their goals
• 2.03 Increase my understanding of why this goal was determined for me (e.g., formula, my height, weight, age, gender, past activity
• 2.06 increase my understanding of why my goal changed
Why these outcomes? Helping users understand the goals (how they are determined, why they change) will help build trust and awareness in now users impact their goals
Activity Goal Calculation: Calorie goals are adjusted in partnership with data science to reflect how Fitbit wearables tracks calories vs Apple Watch
Daily Goals: Goals are currently calculate based on sex, weight and what device family the user is using. Daily Goals are measured in calories for wearable users. We first look at the wearable (Apple Watch vs Fitbit tracker) and based on that answer, we look at one of two tables – one table for Fitbit, the other for Apple Watch. The weights are ranges, so the user’s daily goal generally does not change when they go up or down a few pounds.
Weekly Goals: Weekly goals are universal for all users. Based on their weekly performance of hitting Daily Goals, the Weekly Goal will go up or down. All users start with a goal of hitting 3 daily goals per week. When the user consistently hits this goal for 2 weeks, the following week their goal will increase to 4 days per week.
These goals were determined to be appropriately challenging for our user base in partnership with clinical guidelines for exercise levels and have been adjusted over time based on user behavior across the app.
The design team facilitated an Innovation Lab Workshop series with support from the User Research Team. The lab series consisted of cross-collaborative breakout teams. New ideas and concepts were identified as solutions for the top outcomes related to understanding Activity goals in Attain.
A baseline study was conducted of the current Activity goal experience to measure and identify:
• Behavioral metrics (success, pages visited) for tasks: locating and/or understanding how Attain sets/calculates activity goals, how/why goals change, and the over-goal setting process in Attain
• Attitudinal metrics (Qx score ratings, NPS, JTBD Outcome ratings) to measure user immediate reactions and feelings about the experience (both after each task and after all tasks)
• Confidence metrics on locating the information in the Attain experience to complete each of the tasks
• Attitudes around user's own Activity goals and if/how their attitudes change when their Activity goals change
The design team flushed out ideas from the lab series, into concepts. One of the concepts was selected as the starting point to compare against the current Activity experience with baseline testing. In testing, all metrics for the experience increased significantly with the new designs.
Next steps for the team would have been refining this design based on detailed user feedback and preparing for engineering pass off to deploy the updated designs in app. Unfortunately the product was sunset before these changes were implemented.